Readers reign supreme, and other takeaways from The New York Times end-of-year earnings report

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• 石川 泰士

  北海道新聞社

  ・2020年02月08日

  #mediapicks デジタルチームに裁量を与えることが大切
  【引用】On the earnings call, CEO Mark Thompson said “the single biggest reason” behind the paper’s success was the decision to give more autonomy to teams working on the publication’s various digital products. Having multiple cross-disciplinary teams working on converting digital subscribers means the Times is able to “continually optimize” by having “parallel tests running in the background,” he said.
  【引用】The Times’ Cooking product had “a spectacular end to a strong year” with 68,000 new subscriptions in the last quarter, Thompson said. Crossword subscriptions were up roughly 40,000 over the same period.