Design principle: IKEA effect
How to make people love the product
Published in
5 min readMay 7, 2017
The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a big degree. People tend to place high value on products they partially have created. Hence, the name IKEA effect. It is derived from the Swedish furniture retailer famous for products that require to be assembled by the customers.