Quartz sees video as a subscriptions driver - Digiday

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• T. Tsukasa

  サービス業

  ・2020年01月31日

  Quartz is investing in creating videos because management sees them as an important driver of member acquisition and retention, said Quartz membership editor Walter Frick. Twenty-five percent of last year’s membership acquisitions can be attributed to videos
  not every Quartz member is interested in the videos. Just 27% of Quartz’s 10,000 members watch the videos, and about 10% of them watch one video each  month. But unlike many other publishers that try to monetize their video content in a variety of different ways, Quartz expects membership revenue to contribute most of the revenue for their funding